Centralize your social networking
June 11, 2009 – Connected to too many social networks? Well, I ran across a great article today that lists out quite a few ways to centralize your social networks. These will help you stay organized...
View ArticleDealing with Negative Feedback via Social Media
February 23, 2010 – So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products,...
View ArticleTwitter; A Window into the Soul of a Brand
April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into...
View ArticleFoursquare at Work for Starbucks Coffee
May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media...
View ArticleFacebook’s “Like” Option is Increasing Blog Referral Traffic
June 14, 2010 – TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3...
View ArticleGetting Savvy with Social Networking
June 16, 2010 – In this day and age, “personal connection” is as valuable as gold. Whether you’re starting a business, changing career paths, or trying to make sure your current business stays in-tact...
View ArticleListening on the Web
June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally...
View ArticleResponding to Negative Feedback on Twitter
August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer...
View Article5 Ways to Build a Loyal Audience Using Social Media
August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social...
View ArticleHow are consumers using social media?
June 7, 2011 – Shop.org has blogged about a study on the impact of social networks and group buying on shopping. Online consumers are actively following retailers on social media sites, and half of...
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